If you look at the photos on VW.com the plate sits higher than Canada Taos' picture. There are 2 screw holes at the bottom of the "holder" (maybe made by the dealer) which are used to secure the bottom 2 holes in the license plate. In the VW publicity shots the screws go through the holes at the bottom of the plate.
Also, the bottom of the holder (which is about 1/2 the height of a license plate) has rounded corners which match the rounded corners on the plate. So I think the "official" way to mount it is to have the bottom of the plate lined up with the bottom of the holder. In theory this would mean drilling 2 holes in the gloss black part of the bumper for the top screws... but I just used some double-sided sticky pads at the top so I didn't have to make holes.
Yeah, confused me too at first.
The frame in this picture is screwed in at the bottom.
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