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Discussion Starter · #1 ·
VW has officially released the pricing for the Taos. There will be three trim levels to choose from: S, SE, and SEL and each one comes in FWD or AWD.

Taos S FWD - $22,995
Taos S AWD - $25,040
Taos SE FWD - $27,245
Taos SE AWD - $28,695
Taos SEL FWD - $31,490
Taos SEL AWD - $33,045

Destination fee on all models is an additional $1,195


MODEL LINEUP | Destination fee on all models is $1,195

S

The Taos S starts at $22,995 MSRP in front-wheel drive and $25,040 for 4Motion AWD. It features standard 17-inch aluminum alloy wheels; LED headlights, Daytime Running Lights (DRLs), and taillights; push-button start; MIB infotainment with a 6.5-inch touchscreen and four-speaker sound system; Bluetooth® connectivity for compatible devices; two USB-C ports; automatic headlights; cloth seating; Volkswagen Digital Cockpit with 8-inch display; Car-Net with Wi-Fi capability (requires subscription); roof rails and side mirrors in black; and a rearview camera. All-wheel-drive models add heated front seats, heated side mirrors and heated windshield washer nozzles. Two options packages are available: The IQ.DRIVE S package costs $995 and includes Forward Collision Warning with Autonomous Braking (Front Assist), Active Blind Spot Monitor, Lane Keeping System (Lane Assist), Adaptive Cruise Control with Stop and Go, Travel Assist, and Emergency Assist. The S Convenience Package is included with the IQ.DRIVE S package and includes High Beam Control (Light Assist), rain-sensing wipers, a heated leatherette-wrapped steering wheel, and leather-trimmed shifter.

SE
Building from the S trim, the Taos SE starts at $27,245 for FWD, and $28,695 for 4Motion. Standard features include: 18-inch machined wheels; Forward Collision Warning with Autonomous Braking (Front Assist); Blind Spot Monitor; 8-inch MIB3 infotainment with voice control and six-speaker sound system; wireless phone charging and wireless App-Connect for compatible devices; three USB-C ports; SiriusXM® satellite radio (three-month trial); combination leatherette and cloth seating; 8-way driver power seat with lumbar support; heated front seats; heated washer nozzles; multifunction steering wheel wrapped in leatherette; KESSY keyless access; remote start; privacy glass; silver roof rails; and body-colored heated side mirrors.

The SE can be optioned with four available trim packages. The panoramic sunroof is $1,200 MSRP and 18-inch black wheels are $395. The $895 IQ.DRIVE SE package includes Lane Keeping System (Lane Assist), Adaptive Cruise Control with Stop and Go, Travel Assist, and Emergency Assist. The SE Convenience package is included with the IQ.DRIVE SE package and includes High Beam Control (Light Assist) rain-sensing wipers and a heated leatherette steering wheel.

SEL
The top-of-the-line SEL models are priced at $31, 490 for FWD or $33,045 for 4Motion. Building from the SE trim, standard features include: 18-inch black wheels on FWD models and 19-inch machined wheels on AWD models; LED headlights with the Adaptive Front-lighting System (AFS); an illuminated grille; MIB3 infotainment system with navigation; Volkswagen Digital Cockpit Pro with 10.25-inch display; leather seating surfaces; ventilated front seats (AWD models only); BeatsAudio® 8-speaker premium sound system; 10-color ambient lighting; dual-zone Climatronic climate controls; auto-dimming rearview mirror; rain-sensing wipers; and heated leatherette-wrapped steering wheel. IQ.DRIVE comes standard, as does High Beam Control (Light Assist); and Dynamic Road Sign Display. The panoramic sunroof package ($1,200) is also available.
 

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Discussion Starter · #3 ·
Great pricing on the lower end but higher up the range it's within $200 of a similar trim Tiguan.
Yeah the price starts to add up really quickly. The S or SE seem to be the way to go. Though with how similar the Taos and Tiguan are for size it does make sense that on the high end they're close in price.
 

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Amazing how prices have gone up since my last VW product, a 2011 VW GTI. I remember purchasing it for around CAN $34k. Now, a base model Trendline costs almost as much as a brand new 2011 GTI top of the line model. In defence of the TAOS, it does come with a ton of driving assitance tools compared to the '11 MK6 GTI.
 

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Discussion Starter · #6 ·
Amazing how prices have gone up since my last VW product, a 2011 VW GTI. I remember purchasing it for around CAN $34k. Now, a base model Trendline costs almost as much as a brand new 2011 GTI top of the line model. In defence of the TAOS, it does come with a ton of driving assitance tools compared to the '11 MK6 GTI.
Not only the extra tech but also the premium that comes with any truck/SUV, even the compact ones.
 

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Not only the extra tech but also the premium that comes with any truck/SUV, even the compact ones.
I forgot that the Taos Trendline in Canada is sold as AWD if one picks the 8-spd DSG tranny option. That adds a chunk of coin to the price. Plus the added sheet metal used to build the larger body.
 

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So, knock 10% off MSRP, at least? VW is competing with itself when pricing is that close to a Tiguan. I’d go for the Taos because of the DSG Trans in the 4Motion. And, I don’t need something the size of the Tiguan. I almost bought a 2020 Tiguan SE last November. Dealer was playing games so, I walked out. Then I read about the Taos, and decided to wait.
 

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So, knock 10% off MSRP, at least? VW is competing with itself when pricing is that close to a Tiguan. I’d go for the Taos because of the DSG Trans in the 4Motion. And, I don’t need something the size of the Tiguan. I almost bought a 2020 Tiguan SE last November. Dealer was playing games so, I walked out. Then I read about the Taos, and decided to wait.
Whenever I buy a brand new car, I start negotiations on invoice price or lower if you know the dealer is selling below invoice. Most manufacturers offer the dealer incentives on the invoice price so you have to make sure you take advantage of this or, at least, part of it. Negotiate from the lowest reasonable starting price and give yourself a price ceiling of what you are willing to pay for it. If the dealer is playing games on you, walk out the door and go to the next VW dealership.

Like you, I find the Tiguan too big of a compact SUV. The Taos fits the bill quite nicely in terms of style (conservative and clean, quintessential) and size.
 
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